Acclaimed Irish singer-songwriter David Keenan has released his new single. ‘What Then Cried Jo Soap’, an official music video is streaming now via YouTube. ‘What Then Cried Jo Soap’ marks the latest single from Keenan’s eagerly awaited second studio album, WHAT THEN?, due via Rubyworks on Friday, October 15th.Keenan will celebrate WHAT THEN? with a busy international live schedule, including a series of eagerly awaited US shows supporting GRAMMY®-Award-winning guitar virtuosos Rodrigo y Gabriela, set to get underway September 1 at Boulder, CO’s Chautauqua Auditorium. 

‘What Then Cried Jo Soap’ is a frantic scramble for life’s meaning expressed through the powerful medium of evocative musicianship. Keenan once again showcases his poetic skills with this vibrant and riveting new tune. The genre-defying artist expands on his opulent sound with a soulful melody basked in-country hues while a dark, smothering soundscape broods in the background. His warm vocals dwell comfortably within his deeper range as he utters the lyrics in a thought-rambling manner before animating the chorus with short yelps. The vivid lyrical imagery Keenan is known for shimmers throughout the track, as the instrumentation builds and becomes more frantic towards the crescendo he rasps, “A Zippo light in the darkness fed. Two gold teeth in a krusty head did sing”. Boasting expressive musicianship, eloquent lyrics and Keenan’s commanding vocals ‘What Then Cried Jo Soap’ is an exciting teaser for his upcoming album. 

About the song, Keenan said, “This song details the desire for purpose and meaning in one’s own life, These are human struggles which I believe we can all relate to – we are all Jo Soap – heightened like never before as a result of the great trauma that has affected all our lives in countless ways since the pandemic began.”

Watch the video for ‘What Then Cried Jo Soap’ below 

Author: Danu