FYA FOX has released her new single, ‘Hit Me Where It Hurts’.FYA has gained major support across Irish national & regional radio stations along with plays on BBC Radio 1, ‘Track of The Week’ features on RTE 2FM, Spin South West and Today FM just to mention a few. Support from HotPress tipping FYA as “2022 Ones to Watch” along with support from Record of the Day. FYA collaborated with Richy McCourt over a zoom call during lockdown, from there the track was produced by Matt Weir & Si Fransis.

‘Hit Me Where It Hurts’ is a masterful display of alternative pop from FYA FOX. The song blends dark undertones with chiming keys while bubbling beats surround the song in danceable grooves. Venturing between lush pop sensibilities and R&B tones the track is a fine example of FYA’s diverse, compelling sound and expressive musicianship. Enhanced by rich percussion and spacious soundscapes, FYA’s immaculate vocals ooze emotion and tenderness as she coos vulnerable lyrics “take me for granted, my kindness for weakness.. you hit me where it hurts“. ‘Hit Me Where It Hurts’ is a joy to listen to again and again. The track highlights the artist’s mesmerising vocals and talent for creating emotive earworm melodies – simply stunning.

About the track, FYA FOX said: “This song came from my experience of people expressing their opinions and doubts of me as an artist in the music industry”.

Stream ‘Hit Me Where It Hurts’ below

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Author: Danu