Dublin-based alternative rock band Late Night Pharmacy are set to release their new single, ‘Slacktivist (Normalise This)’ on June 11th. It is the band’s second single of 2021, following April’s ‘Too Late for the Rickshaws’. Recording the single was only possible due to the generous financial support of the Department of Culture, who last year announced the creation of a Music Industry Stimulus Package (MISP), intended to help keep the Irish commercial music sector afloat during Covid-19. In November 2020, Late Night Pharmacy were awarded funding under the MISP, and hired Aidan Cunningham (Wheatus, The Scratch, Nealo, Overhead the Albatross) to produce and mix three singles.
Riding on a jagged riff and machine-gun rhythmic jabs ‘Slacktivist (Normalise This)’ is a heavy alternative rock tune that packs one heck of a punch. The song is a fantastic, intense, and thrilling sonic assault on the senses filled with crashing guitars and pounding drums that create a dense and mind bombarding soundscape that is simply a joy to listen to. An eerie undertone rumbles underneath the track’s kinetic soundscape and is greatly enhanced by the use of synths, jolting time signature changes and tempo shifts. This choppy effect within the track’s sound is an intriguing display of musical prowess and complements the lyrical theme wonderfully.‘Slacktivist (Normalise This)’ is an excellent display of deft songwriting and impressive musicianship from Late Night Pharmacy.
About the track the band said: “In Orwell’s “Politics and the English Language”, he described how journalists use clichéd, shopworn phrases to write sentences almost unconsciously (“They will construct your sentences for you – even think your thoughts for you”), hence psychologically protecting them from considering the full implications of their opinions. 1984 features a character who speaks so orthodoxically as to resemble an automaton: “It was not the man’s brain that was speaking, it was his larynx.” Today, most communication originates not in the brain, but in the thumbs: social media discourse is an endless deluge of the same handful of clichéd expressions repeated ad nauseum, and conveying no real sentiment other than smug condescension. In this environment, even the crudest artificial intelligence could pass the Turing test with ease. As a commentary on this trend, the lyrics of “Slacktivist (Normalise This)” are entirely made up of overused social media expressions, assembled in no particular order as a series of empty, vapid non sequiturs. “
‘Slacktivist (Normalise This)’ is set for release on the 11th of June for more check out The Late Night Pharmacy on Facebook here https://www.facebook.com/latenightpharmacyband/
