LOVR is the solo project of Irish songwriter/producer Brendan McGlynn who has now released his new EP ‘Surf’s Up’. After his involvement in a number of successful Irish bands, he began this solo venture. LOVR combines rich pop melodies, 80s soft synths, layered guitars and vocal harmonies to create his sound. ‘Surf’s Up’ is the second EP from LOVR
‘Surf’s Up’ is a luscious, heavenly sweet collection of tracks that soothe the soul in a blanket of dreamy cosy soundscapes. Rushing with breezy freedom inducing synths and nostalgic honey drizzled melodies each track flows with a subtle adrenaline rush and blissful euphoric vibes. Pristine production and crisp textures evokes every emotion in the listener with flickering immaculate sea side images of euphoria. ‘Instructions For Surfing’ kicks all this off with McGlynn lamenting over warm keys and the calming sound of waves. His knack with delicate melodies becomes instantly apparent as he gently coos a sweet nostalgic melody with an 80’s pop undertone. The pace of this track is magnificent, it slowly burns with a glistening glow filled with soothing wholesomeness as McGlynn’s soulful vocals hit you right in the chest. The magical charming tunes continue with ‘Surf’s Up’ as a soft spongy beat accompanies chiming keys and lush dreamy vocals. These are tunes to fall in love with, they are filled with tender tones, heavenly sugar sweet melodies and sublime dreamy soundscapes that wisp about caressing your ears with ethereal graceful bliss. ‘Song Of The Sea’ adds a hint of vibrancy to the EP. With choir like backing vocals layered over a jungle like beat, cinematic soundscapes and instant gush of adrenaline. It’s the kind of track that evokes picturesque images like it should be in a Disney movie as the main character runs to the freedom or joy they have always craved for. This is the most gripping and vivid track on the EP. It is pretty intense and flawless. Each track lays you on a light fluffy cloud of tranquilising soundscapes floating about soft synths and sublime harmonies over delicious pop goodness to create a unique yet consoling familiarity. The time stopping ‘Survive, Hold On, All You, Need Is, Time’ and the elegant closing track ‘Movin’ To LA’ are prime examples of this. With a glistening lamenting guitar feature gracing the latter with an angelic embellishment like a dream just out of reach pulling at your heartstrings while calming synths drift about the fragile melody -it’s the perfect sweet end to a beautiful EP.
‘Surf’s Up’ is an EP to cherish. Its bitter sweet delicacy is one to be admired as McGlynn finely blends sweet mesmerising melodies to create a wholly enthralling and exquisite listening experience.
When asked about the EP McGlynn said “I made this EP about surfing because I don’t surf, but I wanted to. I was drawn to the lifestyle surrounding surfers, their freedom and connection with nature. So I thought if I write about it then I’d have to go experience it and learn about it, so that’s what i did. This is why making music is so powerful. You can take one thing you love and use it to enable you to experience things you never have before.It’s the perfect catalyst.”
Stream ‘Surf’s Up’ below