Post-Party have released the video for their brand new single, ‘Wasting Time’. This high energy track is a fantastic follow on from their previous single, ‘Being Honest’.With a sweeping rush on guitars, rampant basslines and driving rhythms, the track is an instant shot of adrenaline saturated in the infectious musicianship of Post- Party. I caught up with Keelan O’Reilly to talk about the new single, Colin Peppard’s magical camera skills and navigating through social media.
The band are all in their final year of college and studying for their exams. Between all this remote learning, final year preparation and study, the band manages to write, record and release some seriously smashing songs – ‘Wasting Time’ is the latest single to delight our ears.
“We wrote the song, just on the brink of lockdown when it was starting and we always really really loved it, just the energy and the ideas behind the track. I think it was the idea of how throughout the lockdown, we were spending all this time just waiting and waiting on normality to come back around, it felt like a good fit for the track with the name being wasting time. Everyone was picking up different kinds of hobbies and things just to pass the time that we hadn’t done before. It felt like a good fit, but the track had already been a favourite of the band in general, just because of the energy, and the ideas.”
The band have paced the release of their tracks well. Each track has been given its own time to shine. This has resulted in ‘Wasting Time’ being featured on key playlists, including Spotify’s New Music Friday, Hot New Bands, Fresh Finds: Rock, The Indie List and A Breath of Fresh Eire alongside Apple Music’s Breaking Rock, The New Rock and New in Rock.
“It’s just really good to see the reception we’ve received. Spotify have been very kind to us by putting us in all these fantastic playlists. It’s just really cool overall to see that people are receiving the music well. There’s been a good buzz from what we’ve released so the fact that we got a few playlists with ‘Being Honest’ and now for ‘Wasting Time’ to grow and develop on has been really really cool for us to see.”
“We definitely take everything on board, and we wanted to give ‘Being Honest’ enough time to breathe, but then we wanted to develop and push things on and we have loads of tracks we wrote and recorded during the lockdown period. We realized that we want to get them out and push the momentum forward, especially with the hope that live shows and stuff come back towards the end of the year or maybe the start of next year. We’re wanting to have as much music out for people when we are able to get a live show, but at the same time it is really important to let each track do its own thing, and to give it the time it deserves”
Post-Party shot the music video for ‘Wasting Time’ themselves with each band member recording their part individually, in separate locations. The result is a visually stunning video that superbly captures the band’s energetic and unique image.
“Our bass player Colin [Peppard], he’s a magician with a camera, editing stuff and everything. He’s been so interested in film for years, and it’s only now in the past I would say two years he’s really taking a passion on learning the ins and outs of working with film. So that’s slowly become part of our identity as a band like the imagery we use for our music through video, and as a means of expression, that’s definitely down to Colin’s passion and drive for film. That’s been spread across all of us as four different individual members, we’ve all become really interested in what we can do with visuals to personify our music. I think the lockdown was a catalyst for that whole thing, because it gave us the time to really hone in on creative ideas and creative decisions. It was something that was going to come eventually but we hadn’t really developed it before we got a chance over lockdown”
“ When you’re releasing any kind of art into the world you’re consciously aware of how people are going to receive it. But I think there is something to be said about just letting your work, do the talking for you and letting each individual piece of art, do the talking. It’s important to not take too much consideration of what other people think about your art, but at the same time you’re releasing it for people to appreciate and for people to enjoy. I think you can be critical about anything and it’s important to be happy with the work you produce”
The band recently released Post-Party merchandise which sold out in just a few hours. It’s great to see people supporting bands especially now during covid, artists need merchandise and record sales perhaps more than ever and Post-Party put a lot of work into their image, visuals and designs, it’s fantastic to see people appreciating it.
“Yeah, that was really helpful. We didn’t expect that at all. We had some of the basic designs done by an artist from Russia, his name on Instagram is idlehead [Nikita Maslov]. We used the designs that he created. He designed the band’s logo. He designed the artwork for all the singles we’ve released so far as well. So we used his artworks as the main focal point of the designs, but in terms of designing the T-shirts, that was all down to again Colin. He was a big help in that factor. We all pitched in our opinions as well. We all came together and made it work and we’re really happy with the reception and people seem to like it.”
“ That was a big help for us because I think people realize the struggle of the music industry at the moment. A lot of artists are putting out new merch, and it’s getting bought up really quickly and it’s really nice to see that the fans are coming together and trying to support those artists that are struggling to make a living at the moment. Luckily for ourselves, we’re only at the very early stages of our careers and we’re all finishing college at the moment. But for someone who is heavily involved in music as their nine to five. It’s really important for the fans to support them through this awkward stage. Luckily we’re hopefully coming towards the end of this but without people supporting the industry, I don’t know how things would go in building things back up.”
The return of live shows is an exciting prospect for Post-Party as they have been releasing music during the pandemic and growing their fan base, without having to tour. The shows will be different when they do return as the band will see new faces and fans that haven’t been able to see the band perform live yet.
“Yeah 100%. That’s something we’re really excited about. We’ve obviously had a good solid fan base coming to all our shows prior to the pandemic, but it’s really exciting for us to see new faces and new people listening to the music and enjoying what we’re doing. We’ve received loads of messages of people saying, as soon as the show is announced they will be at the show so that’s just really exciting for us to know that people are waiting and are excited to see the songs we’ve released over lockdown live in person”
The music scene in Ireland is very vibrant lately – there are so many amazing acts producing great music. Before the pandemic hit there was live music almost every night in Dublin. I wondered if the rush for venues when they open will create competition between bands to book certain venues, etc.
“ It’s something we’ve been aware of. The ideology behind it is when things come back, everybody’s going to be out the door and ready to go. I’ve seen a lot of gigs, and just live events being announced, as of now, and for the next 12 months or more. I think when things really do get back to normal, there’s going to be a stage of just so many bookings, so many gigs So there is going to be a lot of competition and we’re aware of that and we’re willing to wait until it calms down before we go out with our music, We’re very happy with the pace that we’ve built our audience through the release of music and we are super excited to play live, but we’re not in any immediate rush, knowing that it’s going to take some time before things clear up”
A lot of artists have had to promote themselves more, and be more active on social media because of this pandemic. This is something O’Reilly and the band have had to become proficient at. Now that they have the hang of how social media works there is no stopping them.
“Yeah, absolutely. Social media has always been something that, personally, I’ve never been great at. It’s something that over the lockdown I realized how important it is to artists, seeing a lot of artists, expand their fan base through TikTok, Instagram and all these different platforms, and to such an extreme extent, compared to what you would have done in live performances beforehand, but the pandemic has shown, I guess, that social media is so powerful in that it can be nearly as powerful as live performances, or you know releasing music, if you use each platform in its unique position. I think in the future, for example, we started the TikTok just at the start of the pandemic to just put off our music video and we’re going to continue using that through the summer when me and the guys are all moving in together, and we’re going to try and push our TikTok a bit further. It’s quite difficult to create content when we are all separated, and it’s a lot easier for individual artists or a singular person, but as a group, we want to express our identity through our social media and it’s more difficult when we’re not all together. So it’s going to be really exciting to get the opportunity to do that over the summer and just expand on what the public see and how they perceive us as a band.”
Post-Party create air-tight guitar-led tracks that are sharp, elaborate and energetic. The band’s sound is a fine display of feel-good dynamic indie rock at its best. ‘Wasting Time’ displays the strength of their songwriting and provides a glimpse into the ever-growing talent of this young band. Looking forward to hearing what they have in store for us in the near future.
Watch the video for ‘Wasting Time’ below
Author : Danu
