Hot off the heels of his atmospheric synth pop single ‘Timeline’, PureGrand (Luke Faulkner) returns with his new single ‘Such A Fright’, accompanied with a self made video which parodies the pressures and hypocrisy of the modern workplace but dresses it up in the stylings of the 1990s.The song was written and produced by Faulkner and is the latest single to be taken from his new body of work which is inspired by social themes felt by young millennials and by Faulkner’s own experiences in the past year and exploring them through the sounds and aesthetics of 90s and millennium pop.
‘Such A Fright’ is an intoxicating slice of electronic pop as PureGrand uses building soundscapes, catchy melodies and earnest songwriting to create a danceable dark tune.The slapping beats scuff the atmosphere in ominous undertones while the coiling electronics shuffle with an 80’s hue and disco vibe. With a bittersweet pop melody and sombre vocal delivery the track is a lonely bop brimming with lush textures and surging electronic pop sensibilities. Lyrically the song illustrates the claustrophobic sensations and the trappings of dealing with anxiety. PureGrand use retro synths and infectious melodies to create an asphyxiating atmosphere showcasing brief moments of innocent release to compliment the tracks lyrical theme. ‘Such A Fright’ is an infectious meaningful number from PureGrand.
Relaunching for 2020, PureGrand (part time popstar and photographer Luke Faulkner) releases his new single ‘Timeline’.The song was written and produced by Faulkner and is the first single from PureGrand’s debut album which marks a shift in his sound from the synthpop influence of his previous work towards a pop sound with a broader palette of flavours. It is being released alongside a new body of visual work photographed by Faulkner that will tie in with the album campaign as singles are released along with music videos.
‘Timeline’ is a 90’s hued pop number swirling in dark soundscapes and repetitive hooks as PureGrand uses a rich tapestry of electronics and earnest songwriting to create a chilled and haunting track. A blanket of synths cover the backdrop in dark airy tones while the skittish beats and breathy backing vocals fill in the tracks gaps amplifying the unease in the verse. With R&B elements which drift between hip hop rhythms and smooth vocals the track has a clean and polished shell. The lyrics shed light on the frustrations felt by many young millenials about being stuck at a point in your life beyond your control and the pressures and conflict between different generations that come with that. There are elements reminiscent of Pet Shop Boys within the track but PureGrand adds a modern pop shimmer to their sound as he weaves ominous tones and fluctuant, coiling textures through pop melodies and crisp production to create an engaging and passionate number.
Stream ‘Timeline’ below
Author : Danu
Indie: (n) an obscure form of rock which you only learn about from someone slightly more hip than yourself.
