Our Worth A Listen Track This Week Comes From 10 O’Clock Chemical

Having met through Stoke On Trent’s local music scene, 10 O’Clock Chemical was formed in 2016 between four friends discovering a shared love for rock and electronica: songwriter, keyboardist and vocalist Rhys, drummer Danny, bassist Josh and guitarist Jack. An enigmatic group with a penchant for sci-fi imagery and witty, observational songwriting, they were quickly voted ‘Best New Artist’ by six hundred of their peers at the Staffordshire and Cheshire Music Awards in Spring 2017. Their debut single ‘Babylon is Fallen’ was released to critical acclaim in February 2018 via their own GRITPOP label, and the group plan to release their debut EP this June. The band have now released a video for their recent single ‘We Are Digital’.

‘We Are Digital’ is a flaunty, sublime strut of electronica that exudes the sass and sultriness of INXS with a Depeche Mode foundation. This catchy gem showcases the band’s opulent production, slithery grooves, and captivating allure.With a thick rhythmic base and light funk embellishment, this song fits all the needs of 1980s pop radio while maintaining a modern edge. The glossy infectious melody glides over a rippling guitar line and snappy skittering beat creating an infectious dancable number. The sumptuous production makes for a wholly satisfying listen –  tightly layered and darkly hued the song lures you into its infectious depths. The vibrant chorus is ridiculously buoyant as attitude soaked vocals rebound of its fluctuant, dizzying soundscapes while falsetto vocals sweeten the deal providing a lush melody to cling to. 10 O’Clock Chemical have created a hook laden intoxicating pop number to drool over.

The video for ‘We Are Digital’ was Co-directed by Will Hutchinson and band member Rhys Oakes – watch it below